24K Magic: The Z Factor – Part 4

24K Magic: The Z Factor – Part 4

In my last post, I mentioned how it’s “not uncommon to find that 80% of a nonprofit’s donorbase might be made up of one-time givers, while only 20% of it’s donations come from those one-time givers.” I also mentioned how obvious it seems that donors tend to become...
Crowdfunding in College Towns – What Works?

Crowdfunding in College Towns – What Works?

A growing trend in nonprofit fundraising has been to flip on its head the mainstay of appealing to a small number of major donors by attempting instead to make small asks of a much larger base. The concept is called crowdfunding, and thanks to the power of online...
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