24K Magic: The Z Factor – Part 4

24K Magic: The Z Factor – Part 4

In my last post, I mentioned how it’s “not uncommon to find that 80% of a nonprofit’s donorbase might be made up of one-time givers, while only 20% of it’s donations come from those one-time givers.” I also mentioned how obvious it seems that donors tend to become...
24K Magic: The Well of Support – Part 3

24K Magic: The Well of Support – Part 3

tl;dr: recurring donor programs are the future and can pay off massively for you   Building that Well of Support Last time we talked about striking while the iron is hot—feeding that first donation with enough engagement that they ignite into long-time...
Crowdfunding in College Towns – What Works?

Crowdfunding in College Towns – What Works?

A growing trend in nonprofit fundraising has been to flip on its head the mainstay of appealing to a small number of major donors by attempting instead to make small asks of a much larger base. The concept is called crowdfunding, and thanks to the power of online...
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