Privacy Policy

Updated April 4, 2016

Totem Systems, LLC and its affiliates (“Totem,” “we,” “us,” or “our”) may collect and use your personal information when you use certain features of the website at (the “Site”) or the mobile application, Totem – The Feel Good Feed (the “Mobile App”). This Privacy Notice specifies when and how such information is collected and used.

Totem may modify this Privacy Notice at any time by posting the modified Privacy Notice on this page. You should visit this page periodically to identify and understand any changes. By accessing or using the Site or Mobile App, you agree to be bound by the Privacy Notice, as updated or amended from time to time. If you do not agree with this Privacy Notice, please do not use the Site or Mobile App.

1. What personally identifiable information does Totem collect?

Personally-identifiable information (“Personal Information”) means all personally-identifiable information (including but not limited to your name, credit or debit card information, e-mail/IP addresses, or other contact information) that you submit when accessing the Site or in connection with the Mobile App.

Totem does not collect Personal Information unless voluntarily submitted by a user through the Site or Mobile App. You may be asked to submit Personal Information when creating an account, making a donation, subscribing to a newsletter or engaging in other activities on the Site or Mobile App. For example, we may request your name, e-mail address, credit card information or other details when you make a donation through the Site or Mobile App. Please note you may be unable to participate in certain features of the Site or Mobile App if you decline to submit Personal Information.

2. Does Totem gather any other information about its users?

Totem may automatically collect certain non-identifying information about you when you use the Site or Mobile App. Such non-identifying information includes but is not limited to your movement about the Site and Mobile App, the pages on the Site you visit most frequently, the type of browser or computer operating system you use, or the domain name of the website from which you arrive to the Site. We do not allow third party behavioral tracking.

Totem also uses cookies. A “cookie” is a piece of data that is stored on your computer and that is tied to certain non-identifying information about you. Totem may store cookies (or similar types of files) on your computer’s hard drive in order to track and target your interests and preferences. We may use this non-identifying information to customize advertising/marketing information or to otherwise improve your user experience on the Site or Mobile App.

If you object to this practice, you may adjust your browser settings to either erase/block cookies or create an alert each time a cookie is sent. We honor Do Not Track (“DNT”) signals and do not track, plant cookies, or use advertising when a DNT browser mechanism is in place. Please note that disabling cookies may make your Site experience less efficient or prevent the function of certain features.

3. What about content users choose to display publicly?

Totem assumes no responsibility for securing any other content you submit on the Site, Mobile App or otherwise. We are not responsible for Personal Information or non-identifying information you submit through any public area of the Site or Mobile App or through third-party forums, such as Facebook, Twitter, other social media platforms, message boards or chat rooms. Such publicly displayed content includes, but is not limited to, your public username or any posts or pictures you make to the Site or Mobile App.

4. How does Totem use information gathered from Site and Mobile App users?

We may use your Personal Information, demographic information, and information that we automatically collect in any or all of the following ways:
i. to personalize your experience and deliver the type of content and product offerings that most appeal to you;
ii. to improve the Site and the Mobile App;
iii. to improve responses to customer service requests;
iv. to process your transactions;
v. to administer contests, promotions, surveys or other features of the Site and the Mobile App;
vi. to send our newsletter, if requested, updates regarding your order or any major updates pertaining to Totem;
vii. as an asset in connection with a proposed or actual merger or sale (including any transfers made as part of an insolvency or bankruptcy proceeding) involving all or part of our business or as part of a corporate reorganization, stock sale or other change in control;
viii. to share with our suppliers and other third parties to the extent necessary for their delivery of certain services;
ix. to share with our affiliates; and
x. for internal business and marketing purposes.

5. Does Totem share user information with third parties?

Totem will not disclose, trade, or sell your Personal Information to third parties without providing you with advance notice, except as set forth herein. We may disclose your Personal Information to our suppliers or other third parties to the extent necessary to process your donations or orders. We may also disclose Personal Information to website hosting partners and other third parties who assist in operating our website, conducting our business or servicing you, as long as those parties agree to keep such Personal Information confidential.

Totem may provide third parties with non-personally identifiable user information for marketing, advertising or other purposes. Additionally, we reserve the right to use content voluntarily and publicly posted to Totem feeds by Site and Mobile App users for promotional purposes. This publicly posted content may be used directly by Totem, or by the various for-profit and non-profit companies working with Totem.

Notwithstanding the foregoing or any other statements or representations here or elsewhere on the Site or Mobile App, Totem reserves the right to disclose any Personal Information in our possession if we believe such disclosure is necessary: (1) to conform to legal requirements or to respond to a subpoena, search warrant or other legal process received by Totem, whether or not a response is required by applicable law; (2) to enforce or protect Totem’s rights; or (3) to protect the safety or rights of Totem users or members of the general public.

6. Are children allowed to use the Site or Mobile App?

Neither the Site nor the Mobile App are designed for or targeted to children under the age of 13. Totem will never knowingly solicit or collect the Personal Information of a child under the age of 13 through the Site or the Mobile App unless that child’s parent or guardian submits such Personal Information. If Totem reasonably believes that a child under the age of 13 has submitted his or her own Personal Information to the Site or the Mobile App, Totem will immediately delete such Personal Information.

7. How does Totem protect user information?

Totem has reasonable security measures in place to protect the Personal Information you submit to the Site and Mobile App. To process donations, we use Stripe, which is certified as a Level 1 PCI Service Provider, the most stringent level of certification. All transactions are processed through a gateway provider and are not stored or processed on our servers. All sensitive credit information you supply is encrypted via SSL technology. Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and who are required to keep the information confidential. While no computer system or server is completely secure, we believe the measures we implement reduce security problems.

Notwithstanding the foregoing, Totem cannot guarantee the security of your Personal Information. When you communicate with Totem electronically or otherwise submit your Personal Information, your communication is not necessarily secure and is subject to all of the risks of communication, such as unauthorized entry or use, hardware or software failure, and other factors that may compromise the security of Personal Information at any time. Totem assumes no responsibility for the security of any Personal Information you submit. In the event of a data breach, Totem will promptly notify users via email and by a notification posted to the Site and Mobile App. Totem reserves the right to update or otherwise alter our security practices if and when we deem appropriate.

8. How do I opt out of receiving communications from Totem?

We reserve the right to contact you regarding matters relevant to the Site or Mobile App. If you do not wish to receive communications from us, you may opt-out at any time. Requests to unsubscribe from email from us may be submitted to We will make every effort to promptly remove you from all correspondence.

9. May I review, update or delete my Personal Information collected by Totem?

You may review, modify or remove any of your Personal Information at any time by contacting Totem at the address below. You may also contact us using the information set forth below if you have questions or concerns about this Privacy Notice or Totem’s privacy practices.

Parents or guardians who submit their child’s Personal Information to the Site or Mobile App may review such Personal Information, have the Personal Information deleted, or request that there be no further collection or use of the child’s Personal Information. To review, delete, or request no further collection or use of your child’s Personal Information, please mail your request to the address below. Your request must contain your child’s name, your name, your relationship to the child, your signature, and the date of your request. Your request is subject to verification by Totem.

You may contact us at: Totem Systems, LLC 2101 Arlington Blvd, #117 Charlottesville, Virginia 22903

10. What about website links between Totem and third parties?

We may permit certain third parties to link to our Site and Mobile App. Additionally, the Site or Mobile App may contain links to third-party sites. Totem is not responsible for the privacy notices, privacy policies, content or activities of any third parties. When linking to a third-party website, you should read the privacy notice stated on that website. This Privacy Notice only governs Personal Information, non-identifying information and content collected by Totem through the Site or Mobile App. Nonetheless, we seek to protect the integrity of our Site and Mobile App and welcome any feedback about third party links.

11. Should the site be used by persons outside the United States?

This Site and the Mobile App originate from the United States of America. Totem does not claim that the Site, the Mobile App, or the content and features on any of the foregoing are appropriate or may be used outside of the United States of America. Access to the Site, the Mobile App, or the content and features on any of the foregoing by certain persons or in certain countries may not be lawful, and any such access or use from outside of the United States of America is at your own risk and is subject to the laws of your jurisdiction.

12. Modifications to this Privacy Notice

Totem may modify this Privacy Notice at any time by posting the modified Privacy Notice on this page. Totem will endeavor to use commercially reasonable efforts to notify you of any material changes to this Privacy Notice; however, you should visit this page periodically to identify and understand any changes. By continuing to access or use the Site or Mobile App after any modification of this Privacy Notice, you agree to be bound by such modified Privacy Notice.

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